Steps to clean up your MailChimp account
We start with a thorough account review to understand the likely source of your problem. A plan is devised and agreed to with the client. Finally, we enact the plan, leaving you with a tidy, functioning account and the knowledge to keep your account optimized and operating to the max.
1. Audience Consolidation
We review why multiple audiences exist and consolidate them using segments and tags—saving you money and making campaign management easier.
2. Tag Strategy & Management
We audit your tags, remove the clutter, and develop a strategy that supports your email goals and segmentation needs.
3. Contact archiving
Unsubscribes and inactive contacts add cost but no value. We archive them to clean up your list and reduce your bill—without losing any data.
4. Contact Re-engagement
We identify cold contacts, then create a campaign to win them back—or safely let them go.
Pricing
Account Cleanup: Starts at $600
Automated Cleanup & Systems: $1,000–$2,000
“Clutter is nothing more than postponed decisions.”
— Barbara Hemphill
Frequently Asked Questions
Why should I clean up my Mailchimp account?
Cleaning your account improves deliverability, reduces costs, and helps you make smarter marketing decisions with better data.
What’s included in the account cleanup service?
We consolidate audiences, remove inactive or duplicate contacts, clean up tags, and streamline your segments for a more efficient setup.
Will I lose any important data during the cleanup?
While some data cannot be transferred between Audiences and we cannot export everything, we take a careful, strategic approach to ensure valuable data is preserved while removing what’s no longer useful.
How long does a cleanup typically take?
Most cleanups are completed in 2-3 weeks, depending on the size and complexity of your account. Researching your Audience build takes about a week and the actual work another week or two.
Can you help us stay organized after the cleanup?
Absolutely. We provide optimization tips and training so your team can keep things tidy and efficient going forward. And if you don’t want to do the heavy lifting yourself, we provide an ongoing account management service.
Do I need to stop sending emails while the cleanup is happening?
Nope. We work behind the scenes so you can keep marketing without interruption. No rest for the wicked!
What if I use automations or integrations?
MailChimp’s Flows are Audience-specific. Before we remove or combine any of your Audiences, we review all automations and integrations to ensure nothing breaks. We’ll flag anything that needs migration or updating.
Will this affect my current automations?
We take extra care to review and preserve your existing automations. If changes are needed to improve or simplify them, we’ll discuss it with you first. Our goal is to clean up your account without disrupting what’s working—and to make sure your automations are aligned with your new, organized structure.
Do you offer a post-cleanup training or handoff?
Yes. Once the cleanup is complete, we’ll walk you through what’s been done and how to maintain it moving forward. You’ll gain clarity on your new structure, plus tips to keep things clean and effective over time. If you’d like deeper training, we also offer one-on-one or team sessions.
Can I book a follow-up review later on?
Absolutely. Many clients check in with us quarterly or annually for a quick review and tune-up. It’s a great way to keep your account optimized as your business evolves. We offer flexible packages for ongoing support or one-time reviews—whatever fits your needs.