Steps to clean up your MailChimp account
We start with a thorough account review to understand the likely source of your problem. A plan is devised and agreed to with the client. Finally, we enact the plan, leaving you with a tidy, functioning account and the knowledge to keep your account optimized and operating to the max.
1. Audience Consolidation
Engage a single-audience strategy designed to maximise efficiency and reduce costs.
2. Tag Strategy & Management
Clean up your list of tags, understanding what you need and what you can safely dispose of, making a cohesive effective tagging strategy.
3. Contact archiving
Archiving unsubscribes and disengaged contacts can help improve deliverability rates and impact your monthly costs.
4. Contact Re-engagement
Re-engagement campaigns help identify inactive contacts, boosting deliverability and keep your list healthy.
Pricing for an account cleanup typically runs around $600. If you want us to automate your cleaning, we can do that too. This costs between $1000 and $2000.
How MailChimp Account Cleanup Works
Your account cleanup will follow our tried and tested process to turn your MailChimp account into an email marketing sales machine.
- We take time to study your business requirements and your current Audience structure. Why do you have multiple Audiences, and how can we utilize Mailchimp’s segmentation capabilities to replace that need?
- We devise a comprehensive plan to consolidate your Audiences, maximise efficiency, remove duplicates, and reduce costs.
- We execute on the plan to combine your Audiences.
- You will have a cost-effective, easy-to-manage MailChimp account with a single Audience containing all your Contacts.
- We will review your current tags and develop a good understanding of which tags are helpful and which tags may be obsolete.
- We will remove obsolete tags.
- We will present a tagging strategy based on the goals for your email marketing.
- You will have an easy-to-manage, relevant and effective tagging and segmentation strategy.
- Unsubscribed Contacts contribute to your total number of Contacts and your monthly bill.
- Archived Contacts cannot be emailed, but at the same time, they do not contribute to your contact limit.
- Don’t worry, archived Contacts can be unarchived at any time.
- We will archive Unsubscribers, thereby potentially reducing your monthly bill.
- You will have a quality list of subscribers and a list as clean as it can be.
- Contacts who don’t respond to your emails over time can negatively impact your open rates and damage your sender reputation.
- We will identify those unresponsive Contacts and provide you with a plan for re-engaging your disengaged Contacts.
- The result will be a strong, more responsive Audience, ready to meet your email marketing goals.
Frequently Asked Questions
Why should I clean up my Mailchimp account?
Cleaning your account improves deliverability, reduces costs, and helps you make smarter marketing decisions with better data.
What’s included in the account cleanup service?
We consolidate audiences, remove inactive or duplicate contacts, clean up tags, and streamline your segments for a more efficient setup.
Will I lose any important data during the cleanup?
While some data cannot be transferred between Audiences and we cannot export everything, we take a careful, strategic approach to ensure valuable data is preserved while removing what’s no longer useful.
How long does a cleanup typically take?
Most cleanups are completed in 2-3 weeks, depending on the size and complexity of your account. Researching your Audience build takes about a week and the actual work another week or two.
Can you help us stay organized after the cleanup?
Absolutely. We provide optimization tips and training so your team can keep things tidy and efficient going forward. And if you don’t want to do the heavy lifting yourself, we provide an ongoing account management service.
Do I need to stop sending emails while the cleanup is happening?
Nope. We work behind the scenes so you can keep marketing without interruption. No rest for the wicked!
What if I use automations or integrations?
MailChimp’s Flows are Audience-specific. Before we remove or combine any of your Audiences, we review all automations and integrations to ensure nothing breaks. We’ll flag anything that needs migration or updating.